MTV: A Minute Contest – Interactive
  • Inspiring teen creativity to prevent HIV

    Grammy-award winner Common wanted to engage young adults in the fight against HIV by inviting them to write song lyrics about HIV prevention. To bring this idea to life, Fluent Studios teamed up with Common, MTV and the Kaiser Family Foundation to create an interactive website that enabled thousands of contest entrants to upload their lyrics, audio, and video. Using our custom-built judging interface, a panel of experts selected the winner, who got to see Common perform their lyrics live on MTV.