Behind every campaign is a story. Political videos help raise awareness, describe a cause, get votes, and encourage action.
We use motion graphics to animate maps, statistics, and text, while also using narrative to connect to the people you’re trying to reach. Subtitles and the ability to quickly share on social media ensures everyone hears your message. Oftentimes deadline-driven, political videos necessitate being quick and cost-effective. We use techniques to simplify illustration styles so that we can turn work around quickly and on budget. The goal is always the same—Make change.
Courage California
Courage California, a progressive political organization, created The People’s Report Card—a tool designed to help Californians learn about votes cast by their elected representatives in the State Assembly and Senate. This explainer video describes the detailed process Courage California underwent to assign each representative a Courage Score.
California Faculty Association
Ready to Strike! This video was produced quickly and affordably to inspire students, teachers and faculty of the California State University (CSU) system to join the fight to raise faculty salaries. The union later hired us to make a second animation (Rainy Days for the CSU) protesting the rise of tuition and rallying viewers to a demonstration in Sacramento.
SF Tenants and Families
We partnered with a coalition of San Francisco community and labor organizations fighting to keep SF a place where all people, not just the rich and the powerful, can live, work, and thrive. This video explains how Ranked Choice voting works, making it easy for voters to choose their candidates in the 2018 mayoral election.
Flow Kana
Flow Kana is a sustainable cannabis brand representing Northern California’s independent farm ecosystem. Co-produced with filmmaker David Zlutnick, this animation is being used to encourage lawmakers to legalize interstate commerce of cannabis, just like every other plant in the United States.
Capital & Main
Starring former United States Secretary of Labor, Robert Reich, this awareness-raising video was a hit on social media. A lighthearted take on a serious issue, Reich explains the massive state of inequality right here in the Golden State. Co-produced with Leighton Woodhouse.
Participant Media
This animation was used as part of a longer video helping to raise funds for whales held in captivity at SeaWorld. With simple illustration, we were able to clearly articulate the proposed idea of expanding the whales’ access to natural ocean habitat.
